Abbreviations and Acronyms


General Rules: 

  • In general, do not use abbreviations or acronyms on first reference.
    • Exceptions: The most common abbreviations and acronyms: AFC, AFL-CIO, CEO, CIA, CNN, CPR, DNA, DUI/DWI, DVD, FBI, FM, GPA, IBM, Interpol, LPGA, LSD, NASCAR, NATO, NBA, NCAA, NFC, NFL, NHL, NPR, PGA, PTA, RAM, UFO, UNESCO, UNICEF, USGA, VCR
  • Do not place an abbreviation or acronym in parentheses after the first reference.
  • Only use abbreviations and acronyms on second reference if readers would easily recognize them. Allow the context to determine whether or not the shortened form is appropriate. 
    • Correct: The Centers for Disease Control and Prevention recommends yearly vaccinations. According to the CDC, vaccines save lives.
    • Incorrect: The Global Alliance for Vaccines and Immunizations increases access to vaccines in developing nations. GAVI has funded immunizations for over 370 million children.
  • Commonly used acronyms/abbreviations acceptable on second reference: ACLU, AMA, ASPCA, CBC, CDC, DNS, DVR, DEA, EPA, EEOC, FAA, FCC, FDIC, FEMA, FHA, the Fed, GOP, IM, IUD, IT, MRSA, NEA, NLRB, NOW, TVA, U.N., ICE, WMD, WHO 


Caps and Periods

Rule: Most two-letter abbreviations require periods.

  • Correct: A.D., B.C., U.S., U.N. (Exceptions: AP, GI, ID, EU)
  • Incorrect: AD, BC, US, UN


Rule: Use all caps and no periods when letters in a longer abbreviation are spelled out individually. 

  • Correct: ABC, CNN, FBI, IBM, USA
  • Incorrect: A.B.C., C.N.N., F.B.I., I.B.M., U.S.A.


Rule: For acronyms of more than five letters, capitalize the first letter. Use lowercase for remaining letters. Do not use periods.

  • Correct: Nasdaq
  • Incorrect: NASDAQ


Rule: Use only one period (.) when an abbreviation or acronym ends a sentence.


Days of the Week


Rule: Never abbreviate days of the week unless they are used in tabular format.

  • Correct: The staff wears jerseys on Fridays.
  • Incorrect: The games usually fall on Tues. and Thurs.


Months of the Year


Rule: Use abbreviations when months are listed with a specific date (“month, day” or “month, day, year”) for these months: Jan., Feb., Aug., Sept., Oct., Nov. and Dec. 


Rule: Spell out these months: March, April, May, June and July.

  • Correct: The merger is to take place on Dec. 15, 2012.
  • Correct: March 13, 2013, is the deadline.
  • Incorrect: The event falls on December 12, 2012.
  • Incorrect: The company formed on Mar. 17, 2011.


Rule: When months are listed alone or with the year only, spell out all months of the year.

  • Correct: August is the best time to go camping.
  • Incorrect: By Sept., the nighttime temperatures are too low.

Rule: When referring to only a month and a year, do not set off the year with commas.

  • Example: February 1989 holds the record for snowiest month in history.


Rule: When referring to a month, day and year, set off the year with commas.
  • Example: February 24, 1989, had the most amount of snow that month.



United States


Rule: Abbreviate United States when used as an adjective. Use periods.

  • Correct: The U.S. population continues to grow.
  • Incorrect: United States security is stronger than ever.


Rule: Spell out United States when used as a noun.

  • Correct: In the United States, people expect immediate gratification.
  • Incorrect: The corporate office is based in the U.S.


State Abbreviations


Rule: Spell out the names of the 50 U.S. states, whether standing alone or in conjunction with a city, town, village or military base. 

  • Correct: The event is in Lansing, Michigan.
  • Incorrect: The office moved to Lansing, Mich., two months ago.

Rule: Place one comma between the city and the state name, and another comma after the state name, unless ending a sentence.
  • Example: She traveled from St. Louis, Missouri, to Denver, Colorado.


Rule: Use two-letter, all-cap postal-code abbreviations only when giving a full address with ZIP code.

  • Correct: The main office is at 332 S. Center St., Green Bay, WI, 54301.
  • Incorrect: The stadium is in Green Bay, WI.


Rule: Use the word “state” to distinguish between New York state and New York City when necessary.


Units of Measurement


Rule: Do not use abbreviations for units of measurement; spell them out instead. 

 

Rule: Always use figures before units of measurement.

 

    • Correct: The flood left 3 feet of water in the basement.
    • Incorrect: It snowed 8 in. last night.
    • Incorrect: It snowed eight inches last night.

 

Rule: Use an apostrophe to indicate feet and quotation marks to indicate inches (5’3”) only in very technical contexts.


Academic Degrees

 

Rule: If mention of degrees is necessary to establish a person’s credentials, avoid abbreviations, and use phrases such as “Mary Snow, who has a doctorate in English literature.”


Rule: Use abbreviations such as B.A., M.A., and Ph.D. only when the need to identify many individuals by degree on first reference would make the preferred form cumbersome. Use these abbreviations only after a full name — never after just a last name.

  • Correct: Jane Smith, B.A., Terry Hughes, Ph.D., and Jenny Jones, M.A., agree that William Shakespeare was indeed the author of the works attributed to him.
  • Incorrect: Jane Smith, who has a bachelor’s degree in English literature, Terry Hughes, who has a doctorate in British literature, and Jenny Jones, who has a master’s degree in Shakespeare Studies, agree that William Shakespeare was indeed the author of the works attributed to him. 


Rule: When used after a name, an academic abbreviation is set off by commas.

  • Example: Brittany Dalton, Ph.D., spoke at the university Friday.


Rule: Use an apostrophe for “bachelor’s degree,” “master’s degree,” etc.

Rule: Do not use an apostrophe for “Bachelor of Science,” “Master of Arts,” etc.

Rule: “Associate degree” (no possessive), not “associate’s degree”


I.e. vs. E.g.


Rule: In general, avoid using “i.e.” and “e.g.” unless absolutely necessary.


Rule: “I.e.” means “that is to say” and is always followed by a comma.


Rule: “E.g.” means “for example” and is always followed by a comma.


Etc. vs. Et al.


Rule: In general, avoid using “etc.” and “et al.” unless absolutely necessary.


Rule: “Etc.” means “and so forth” and should be used when referring to things.


Rule: “Et al.” means “and others” and should be used when referring to people.

Apostrophes


General Rules:

  • Apostrophes are used to show omission, show plurals of single letters and show possession.
  • Never use apostrophes with personal or relative pronouns to show possession (e.g., its, hers, his, theirs, whose, etc.).
    • Correct: The giraffe is tall. Its legs are very long.
    • Incorrect: The lion rolled over on it's back.
  • When using an apostrophe with a pronoun to show possession, make sure you're intending to form a contraction as opposed to the possessive (your vs. you’re, its vs. it’s, whose vs. who’s).


Show Omission


Omission of letters: An apostrophe notes the omission of letters at the beginning, middle or end of a word.
  • rock ‘n’ roll
  • ne‘er
  • ‘til
Omission of figures: An apostrophe notes the omission of figures in years and decades. Ensure the implied century is obvious within the context.
  • 1920s to ‘20s
  • class of 1978 to class of ‘78


Show Plurals of Letters


Rule: Apostrophes are used to show the plural form of single letters.
  • The student earned four A’s and two B’s.
  • Dot your i’s, and cross your t’s.
Rule: Apostrophes are not used to show plurals of numerals or multi-letter combinations (e.g. 1980s, 2s and 4s, CEOs).


Show Possession


Plural nouns ending in s: Add only the apostrophe to show possession.

  • the girls’ room
  • the horses’ corral
  • the states’ borders
  • the CEOs’ dining area

Plural nouns not ending in s: Add ‘s to show possession.
  • men’s
  • women’s
  • alumni’s

Plural noun forms with a singular meaning: Add only the apostrophe to show possession, but also view the section on inanimate objects below.
  • shingles’ symptoms
  • the news’ headlines

Nouns with the same spelling for singular and plural forms: Treat them as plural nouns even when the meaning is singular. Add ‘s to show possession for those not ending in s, and add only the apostrophe to show possession for those ending in s.
  • the two deer’s antlers
  • the scissors’ blades
  • the two fish’s scales

For names of entities in plural form, follow the same construction.

    • United States’ security
    • Smith Brothers’ profit

Singular common nouns ending in s: Add ‘s to show possession if the following word does not start with s. If the following word starts with s, use only the apostrophe to show possession.

    • the waitress’s aprons
    • the waitress’ shifts

Singular nouns not ending in s: Add ‘s to show possession.
  • the girl’s room
  • the horse’s corral
  • the state’s borders
  • the CEO’s dining area
Exception: Words ending with an ‘s’ sound that are followed by a word starting with s. In these cases, add only the apostrophe to show possession.
  • appearance’ sake, but appearance’s cost
  • conscience’ sake, but conscience’s voice

Singular proper names ending in s: Add only the apostrophe to show possession.
  • Mr. Jones’
  • Curtis’ hat

Pronouns: Certain pronouns show possession with different forms (yours, ours, mine, its, theirs, his, hers, whose). For other pronouns, follow the applicable rules for nouns.
  • anyone’s guess
  • others’ choices
  • another’s opportunity

Compound words: Using the applicable rules for nouns based on spelling and/or meaning, use the apostrophe on the word closest to the object being possessed.
  • anyone else’s opinion
  • the lieutenant governor’s mansions (one governor)
  • the lieutenant governors’ mansion (more than one governor)

Descriptive phrases: Don’t add an apostrophe to a word ending in s when it’s used descriptively instead of to show possession.
  • a writers cheat sheet
  • Green Bay Packers defensive lineman
Note: To determine if the word is used descriptively, check if the long form of the phrase includes “for” or “by.” If it does, skip the apostrophe.
  • a cheat sheet for writers
  • a defensive lineman for the Green Bay Packers

Inanimate objects: There is no rule against using possessives for inanimate objects, but avoid personifying them too often. Instead, use an “of” construction. For example, the previously mentioned phrases would be better as follows:
  • symptoms of shingles, not shingles’ symptoms
  • the headlines of the news, not the news’ headlines

Joint vs. individual possession: For an object that is owned jointly, use an apostrophe after the last word only. For objects owned individually, use an apostrophe after both words.

     Examples of joint ownership:
  • Sammie and Beth’s office
  • Maggie and Sam’s desk

     Examples of individual ownership:
  • Sammie’s and Beth’s offices
  • Maggie’s and Sam’s desks

Capitalization


Title Case


When composing titles or headings that mandate the use of title case, use the following guidelines: 


1. Capitalize all nouns, adverbs, pronouns, adjectives and verbs.
    • Examples: am, is, are, was, were, be, etc.
    • Do NOT use contractions.
2. Capitalize prepositions and conjunctions of four or more letters.
3. Capitalize all words when they are the first and last words in a title.
4. Do not capitalize articles or coordinating conjunctions (a, an, the, and, but, for). 
5. In hyphenated words, follow the same rules of capitalization for the word following the hyphen as you would for the word before it.
    • Correct: Next-Generation Solutions
    • Incorrect: Next-generation Solutions
6. Follow the spelling and capitalization preferred by the company, but capitalize the first letter if it begins a sentence or title.
    • Examples: eBay, iTunes; EBay, ITunes when starting a sentence or title.

Correct: Going Into Business With a Partner
Incorrect: Going into Business with a Partner

Correct: Using iTunes to Build Your Music Library
Incorrect: Using ITunes to Build Your Music Library

         

        Sentence Case


        Rule: When composing titles, headings or subheadings that require sentence case, capitalize only the first letter of the first word and the first letter of any subsequent proper nouns. Omit end punctuation marks.

        • Correct: No-mess ways of keeping out rodents
        • Incorrect: No-mess Ways of Keeping out Rodents.

            

          Directions and Regions


          Rule: Compass points  are generally lowercase unless they are used as part of a proper noun or to describe an entire region.

          • Correct: No one on the West Coast eats bacon, but he’s from the South.
          • Incorrect: Munchkin farmers raised aerial pigs in the Western portion of Kansas.

             

            Examples of Common Usages

             

            Compass directions: The historic storm moved west across the region. They traveled east.

             

            Regions: The Western states, the East Coast, the Northeast, Southern recipes, most settlers in the area were Northerners, Southeast Asia, South Pacific

             

            With nations (general): northern United States, western Canada, eastern Australia

             

            With nations (as proper name or politically divided country): North Korea, Northern Ireland

             

            With states and cities (directional/area descriptions): northern Illinois, southern Milwaukee

             

            With states and cities (widely known sections/proper names): Lower East Side of New York, Southern California, the South Side of Chicago, West Texas, South Dakota, West Virginia

             

            Forming proper names (region/location): North Woods, North Pole, Far East, Middle East, West Coast (entire region), Eastern Shore, Northern Hemisphere


            Cocktail Drinks and Wines


            Rule: Generally, keep the names of all cocktail drinks lowercase. Capitalize wines named for regions, and use lowercase for wines named for varietals. 


            Exceptions: Scotch whisky and similar constructions where the drink relies on a proper noun for its meaning. 

            • Correct: The bloody mary, margarita and old fashioned are popular drinks, so keep your bar well-stocked with the necessary ingredients for your next get-together.
            • Incorrect: Know the difference between a Dry Martini, Dirty Martini and Sweet Martini to accommodate all your martini-drinking guests. 


            Special circumstances for specific spellings:

            • Scotch whisky: A particular type of whiskey made in Scotland distilled from malted barley dried over a peat fire. Lowercase scotch and use the spelling whiskey in all other instances.
            • Jamaica rum: not Jamaican rum


            Cocktail names that are capitalized: Bellini, Irish coffee, Manhattan cocktail


            Wine names that are capitalized: Beaujolais, Bordeaux, Burgundy, Champagne, Chianti, Madeira, Marsala


            When in doubt, please use http://www.yourdictionary.com for clarification on capitalization of cocktail drinks and wines. 


            Military Titles


            Military Ranks


            Rule: Military ranks are not capitalized unless they are used directly in front of a name. 

            • Correct: In July 2008, Ann Dunwoody became the first female four-star general in the history of the U.S. Army. 
            • Incorrect: As part of their duties, Command Sergeant Majors in the Army are generally responsible for the appearance, conduct, performance and training of 3,000 to 5,000 enlisted personnel. 

            Rule: When used in front of a name, most military ranks are capitalized and abbreviated. 
            • Correct: The top U.S. commander in Afghanistan is Gen. John Jones. 
            • Incorrect: The top U.S. commander in Afghanistan is general John Jones.


            Military Ratings/Military Occupational Specialties


            Rule: Military ratings/military occupational specialties (MOS) are different than ranks, and they require lowercase in all circumstances; do NOT capitalize them even when they precede a name.

            • Correct: Aircraft electrician, cavalry scout, chemical operations specialist and combat engineer are job options in the Army.
            • Incorrect: Wire Chief, Field Radio Operator and Data Network Specialist are Marine jobs that fall under the communications occupational field.


            Other Military Terminology

            • servicemen, servicewomen, service members (not servicemembers)
            • soldiers (Army), sailors (Navy), airmen (Air Force), Marines
            • military, U.S. military, U.S. armed forces or U.S. troops (as a whole) 
            • U.S. Military Academy, but academy when used alone
            • cadet - men/women enrolled in Army, Air Force, Coast Guard and Merchant Marine academies
            • midshipman - men/women enrolled in the Naval Academy

            Colons


            General rules:

            • Colons are most commonly used at the end of a sentence to introduce texts, tabulations and lists.
            • Only capitalize what follows a colon when it’s a proper noun or the start of an independent sentence.
            • Colons go outside of quotations marks unless the colon is part of a direct quotation.
            • Never combine a dash and a colon.


            Connecting two independent sentences


            Rule: Use a colon when one independent sentence introduces a second independent sentence.

            • Example: He gave this promise to employees: No one is losing his job.
            • Example: The CEO announced plans for growth within the company: The new office build-out begins on Monday.


            Introducing a list


            Rule: Use a colon to introduce a list at the end of a complete sentence.

            • Example: There are three main employee costs: compensation, overhead and insurance.


            Showing emphasis


            Rule: Use a colon to create emphasis.

            • Example: Rick does only one thing after work: sleeps.

            Introducing quotations


            Rule: Use a colon to introduce quotations of more than one sentence within a paragraph and at the end of paragraphs that introduce a paragraph of quoted material. 

            Commas


            General rules:

            • Only use commas when necessary for clarity or when following a particular rule.

            • For help with commas outside of rules explained in this guide, AP defers to the comma usage guide in Webster’s New World College Dictionary, Fourth Edition.
            • Use commas consistently in similar situations throughout an entire article.


            Commas in a Series (Serial Comma)


            Simple series: Separate elements in a series, but omit the comma right before the conjunction in a simple series.

            • Example: Before you start, collect signatures, addresses and contact emails.

            Conjunction within the series: If an important element in a series uses a conjunction, use the comma before the concluding conjunction in the series.
            • Example: The complimentary breakfast consists of hash browns, toast, and ham and eggs.
            • Example: XYZ Company handles start-ups, mergers and acquisitions, and buyouts.

            Complex series: Include the comma before the concluding list element in a complex series.
            • Example: The big difference lies in whether you intend to visit each part of the city, whether you want to hit all the major cultural exhibits, or whether you want to take in some of the city’s hidden gems.


            Commas With Conjunctions

            Compound sentences: Use a comma before coordinating conjunctions (and, but, for; mnemonic FANBOYS) that connect two complete sentences.

            • Example: The writer followed AP style, and he referenced his guide frequently.

            Complex sentences: Usually a comma is necessary when the subjects of each clause are clearly stated, but no comma is necessary when the subject is shared between the clauses.
            • Example: They plan on visiting the museums and intend to catch a play as well (The clauses share the subject “they.”).


            Imperative sentences: Keep in mind that imperative sentences where “you” is implied are independent sentences. Connecting two imperative sentences requires the comma, because each clause has its own subject even if the subject is the same.

            • Example: Connect the pieces, and sand the rough edges.

            Commas With Direct Quotations


            Introducing direct quotations: Use a comma when introducing direct quotes consisting of one sentence within a paragraph, and do not use a comma when quoting a partial or indirect quotation.

            • Example: Jordan says, “The trip to Russia was an experience the students are unlikely to forget.”
            • Example: He claimed the experience was “one of the best of his life.”


            Introducing quotations of more than one sentence: Use a colon to introduce direct quotations of more than one sentence.


            Attributing direct quotations to a source: Use a comma and not a period after a direct quotation to show attribution.

            • Example: “The night is still young,” stated her date.


            Commas With Adjectives (Coordinate Adjectives)


            Adjectives with equal rank: Use commas between adjectives that are equal in rank. When you can replace a comma with “and” without changing the meaning, the adjectives are equal.

            • Example: a long, winding road
            • Example: a brightly lit, crime-free area


            Adjectives with unequal rank: If the last adjective outranks previous adjectives because it is an essential part of a noun phrase, omit the comma.

            • Example: an expensive fur coat (fur coat is a noun phrase)
            • Example: the yellow baseball cap (baseball cap is a noun phrase)


            Commas With Essential/Nonessential Clauses and Phrases


            Rule: Offset nonessential clauses and phrases with a comma. Omit offsetting commas with essential clauses and phrases.

            • Example: Writers who don’t proofread their work should not get upset over editorial comments.
            • Example: Writers, especially the ones who clearly don’t proofread, should not take issue with comments from an editor.


            Commas With Introductory Elements


            Four words or greater: Use a comma between an introductory clause or phrase and the main clause.

            • Example: When you no longer enjoy city life, move to the country.


            Three words or fewer: You can omit the comma after short introductory phrases if no confusion results, but use the comma if comprehension is hurt by its omission.

            • Example: During the day you do not need to lock the door.


            Commas With Hometowns/Ages


            Rule: Use offsetting commas when a person’s hometown or age is used as an appositive.

            • Example: Samuel Perkins, Kansas City, Missouri, finished in first place.
            • Example: Sarah Jenkins, 37, was the first on the scene.


            Commas With Dates


            Rule: When referring to only a month and a year, do not set off the year with commas.

            • Example: February 1989 holds the record for snowiest month in history.

            Rule:             When referring to a month, day and year, set off the year with commas.
            • Example: February 24, 1989, had the most amount of snow that month.

            Company Names


            General Rules:

            • A company’s formal name should appear at least once in an article.

            • To look up a publicly traded company’s formal name, consult the New York Stock Exchange or Nasdaq.
            • Even if it’s included in the formal name, do not use a comma after Ltd. or Inc.


            Spelling and Capitalization


            Rule: Follow the official spelling and capitalization for company names.

            • Example: eBay, not Ebay


            Exception: If the name starts a sentence, capitalize the first letter regardless of the official spelling.

            • Example: EBay is an easy way to sell things you no longer want but that still have value.


            Rule: Only use all caps for company names when each letter is pronounced individually.

            • Example: BMW
            • Example: Ikea
            • Example: USA Today


            Company Names With Symbols


            Rule: Omit symbols from company names to avoid distracting readers.

            • Example: Yahoo, not Yahoo!
            • Example: Google Plus, not Google+
            • Example: E-Trade, not E*Trade
            • Example: Toys R Us, not Toys “R” Us


            Company Names With Ampersands


            Rule: Include the ampersand only if it is part of a company's official name; do not replace the word "and" in a company name.

            Company Names With "the"


            Rule:             Capitalize "the" only if it is part of a company's official name; otherwise leave lowercase.

            Conjunctions - Coordinating and Subordinate


            Coordinating Conjunctions


            Rule: Do NOT begin sentences with coordinating conjunctions:

            • and
            • but
            • or
            • nor
            • yet
            • for
            • so

            Subordinate Conjunctions


            Rule: A subordinate clause begins with a subordinate conjunction or a relative pronoun. It must contain both a subject and a verb. It does not form an independent sentence because it is an incomplete thought. 

            Subordinate conjunctions:
              • after
              • although
              • as
              • because
              • before
              • even
              • even if
              • even though
              • if
              • once
              • rather than
              • since
              • so that
              • than
              • that
              • though
              • unless
              • until
              • when
              • whenever
              • where
              • whereas
              • wherever
              • while
              • why
            Relative pronouns:
            • that
            • who
            • whom
            • whose
            • which
            • where
            • when
            • why

            Rule: It is acceptable to begin a sentence with a subordinate conjunction. Use commas after subordinate clauses that begin sentences.

            • Correct: Because of the rigorous basic training, stay prepared by getting into shape before you enlist.
            • Incorrect: While you wait do not touch any other keys on your keyboard. (The sentence should have a comma after “wait.”)


            Rule: Do NOT use a preceding comma with a subordinate clause at the end of a sentence unless it introduces a nonessential clause.


            Exception: Use a preceding comma if “while” is used to mean “whereas,” or if you are showing contrast (with “whereas,” for example).


            • Correct: Create a long-term plan that fits seamlessly into your lifestyle when you want a weight-loss plan that keeps those pesky pounds off permanently.
            • Incorrect: You are considered for an interview, once you fill out an application.


            • Correct: The bigger grill is a better choice if you host outdoor parties, while the smaller one is ideal if you generally cook only for a small family. ("While” is used to mean “whereas” and shows a contrast, so the comma is necessary; when “while” is used to mean “at the same time,” no preceding comma is used.)
            • Incorrect: The museum’s history is rich with examples although some are more notable than others. ("Some are more notable than others” is not essential to the meaning of the sentence; it’s bonus information. Therefore, “although” should be preceded with a comma.)



            Rule: Use commas to set off subordinate clauses that appear in the middle of a sentence (interrupting the main clause).

            • Correct: Fold the remaining blueberries into the batter, even if you think stirring is faster, to prevent smashing them.
            • Incorrect: The rivalry between the schools while fierce in more modern times started rather mildly over 100 years ago. ("While fierce in more modern times” should be offset with commas.)


            Contractions


            Rule: Contractions may be used, but avoid overusing them. Stick with those that appear in the dictionary and are commonly used in everyday speech and writing.

            Dangling and Misplaced Modifiers


            Dangling Modifiers


            Rule: Avoid ambiguous sentence constructions in which a modifying phrase applies to the wrong word or to no word at all. 

            • Correct: Lying on her back, the child notices a bunny in the clouds. (“Lying on her back” appropriately modifies “the child,” but if it was supposed to modify "the bunny," it would be a dangling modifier.)
            • Incorrect: As a professional, a tie makes or breaks your interview outfit. (“As a professional” should be modifying the implied subject "you," but as written, it technically modifies "tie."


            Misplaced Modifiers


            Rule: Do not separate modifying words or phrases (i.e. adjectives, adverbs, phrases or “that” clauses) from the word(s) they are intended to modify.

            • Correct: The dog called Jack has a good home. (“Called Jack” correctly modifies “dog.”)
            • Incorrect: The parents give a kitten to their daughter named Fluffy. (Is the kitten’s name Fluffy, or the daughter’s?)


            • Correct: You failed to meet almost every deadline. (You failed to meet the majority of the deadlines.)
            • Incorrect: You almost failed to meet every deadline. (You came close to missing every deadline.)

            Dashes


            General Rules:

            • Dashes are used to set off a series within a phrase, to indicate an abrupt change or to show emphasis.
            • Always put a single space on both sides of a dash unless it’s used to replace a bullet point.
            • Never use a dash and a colon together.


            For a Series Within a Phrase


            Rule: Use offsetting dashes when a series that is separated by commas is used within a phrase that requires offsetting commas.

            • Example: Making sure your new cat has the right supplies – a litter box, kitty litter, food dishes and toys – is a must-do step in preparing to bring your pet home.


            For an Abrupt Change or Pause


            Rule: Use a dash to show an abrupt change in thought within a sentence or to show an emphatic pause.

            • Example: The CEO introduced a new policy – one that employees would not easily support – at the company-wide meeting.
            • Example: Their vacation is scheduled for December – as long as everything goes according to plan.


            For Attribution


            Rule: Use a dash in front of the author or composer of a quote.

            • Example: “Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.” – Albert Einstein.

            Evergreen Content


            Rule: The content you are writing must live online for many years; it must be free of time-sensitive adjectives, seasonal advice, and/or prices or dates that are subject to change. 


            Rule: Items such as phone numbers, addresses and other types of contact information are not evergreen.

            • Correct: Use these tips to lose weight quickly to gain a healthier life.
            • Incorrect: Use these tips to lose weight quickly for this summer bikini season.

            • Correct: These appetizers are ideal for a casual get-together or laid-back barbecue.
            • Incorrect: Try these trendy appetizers for this summer’s Independence Day celebration. 

            • Correct: The museum is open throughout the week and offers guided tours.
            • Incorrect: Currently, the museum is open every day except Sunday, and it offers guided tours for $12.

            Exclamation Points


            General Rules:

            • Exclamation points are most commonly used with emphatic expressions, but they are also sometimes part of a direct quotation.
            • Use exclamation points sparingly.
            • Never use a comma or period after an exclamation mark.


            Emphatic Expressions


            Rule: Use exclamation points to show very strong emotions, degrees of surprise or levels of incredulity.


            Placement With Quotation Marks


            Rule: Place the exclamation point inside the quotation mark if it’s part of a quotation and outside the quotation mark if it’s not part of a quotation.

            • Example: “Stop!” the police yelled at the fleeing suspect.
            • Example: I fell asleep reading Herman Melville’s “Moby Dick”!


            Avoiding Overuse


            Rule: Use a comma after mild interjections, and use periods after mildly exclamatory sentences.

            Filler/Fluff


            Filler Content 


            Rule: Writer must provide content that is valuable to the reader. 

            • Correct: A majority of competitive swimmers use Swedish goggles, which are notable for the lack of seal or gasket around the cup of the eye.
            • Incorrect: Swimming goggles, which are used to protect your eyes from water, are used by a majority of competitive swimmers.


            • Correct: Thoroughly clean the affected area prior to applying the ointment.
            • Incorrect: It is necessary not only to clean but to thoroughly clean the affected area prior to applying the ointment.


            Common filler flags:

            1. Content that is already covered
            2. Content that does not add value to the focus of the task
            3. Content that contains obvious information


            Fluff Content


            Rule: Avoid using unnecessary and subjective adjectives to pad word counts. If it does not add value or information to the sentence, remove it.

            • Correct: ‘Silk Painting and Batik’ (Project Book) is an excellent resource for learning how to use wax and paint to create inspired decorative items for your home.
            • Incorrect: This is a great book by a talented author. It gives you dramatically clearer insight into the art of using wax and paint to create gorgeous and inspired decorative items for your home. 

            Grammatical Voice


            Narrative Voice


            Rule: Second and third person narratives are acceptable; however, writers must maintain a consistent narrative voice within each paragraph.

              • First person: NOT PERMITTED (I, we, me, my, our, us, etc.)
              • Second person: You, your, yours (acceptable for certain tasks; see specific task instructions)
              • Third person: He, she, it, they, his, hers, its, etc. (all acceptable)

              • Correct: Talk with your primary care physician prior to beginning a new, intense exercise regimen.
              • Incorrect: My wife recommends a night trip to the top of the Eiffel Tower to experience the “city of light” fully.

             

            Expert Voice


            Rule: Do not include vague phrases to deter from an expert-level tone. Do not use “some say” or “people recommend” (these phrases are not acceptable under any circumstance). Use common contractions whenever possible, unless there's a task-specific exception.

            • Correct: Chicken pox is fatal in some cases.
            • Incorrect: Chicken pox may cause death.


            • Correct: The Surgeon General estimates that secondhand smoke significantly increases a nonsmoker’s chance of developing lung cancer by 20 to 30 percent.
            • Incorrect: Some say that secondhand smoke may significantly increase a non-smoker’s chance of developing lung cancer.


            • Correct: Overconsumption of sugar can cause Type 2 diabetes, but family history, weight and lack of exercise play into the equation as well.
            • Incorrect: Overconsumption of sugar can cause Type 2 diabetes. (The word “can” is acceptable in the first example because the writer further explained why it might not be the only factor.)

             

            Active/Passive Voice


            Rule: Write action-driven sentences. The main subject of each sentence must perform the action in active voice.

            • Correct: Tie the shoelaces.
            • Incorrect: The shoelaces should be tied. 

             

            • Correct:  Psychiatry majors learn how to treat mental illnesses with appropriate medications.
            • Incorrect: Psychology students are taught to counsel and diagnose patients. (The subject is not performing the action, which is “students.”)

            Hyphens


            General Rules:

            • Hyphens join two or more words to form one idea or help avoid ambiguity.
            • Use hyphens only when necessary to avoid confusion.


            Avoiding Ambiguity


            Rule: Use a hyphen when not using the hyphen clouds the intended meaning.

            • Example: The CEO intends to speak with a group of small-business men.
              “Businessmen” is usually one word; however, it does not make sense here. To show that the sentence refers to a group of men who own or run small businesses, the hyphen is used.


            Compound Modifiers (Adjectives)

            A compound modifier is two or more words that express a single concept.


            Rule: When a compound modifier precedes the noun it modifies, use a hyphen with all words in the modifier. Do not hyphenate a compound modifier when one word is “very” or an adverb ending in “ly.”

            • Example: a well-known author
            • Example: a better-suited alternative
            • Example: a greenish-yellow blanket
            • Example: a very good cake
            • Example: a slyly worded poem


            Exception: When a compound modifier that is hyphenated when it’s before the noun it modifies appears after the noun and directly after a form of the verb “to be,” use a hyphen to avoid confusion.

            • Example: The author is well-known.
            • Example: The student is quick-witted.
            • Example: The authors are well-known.


            Compound Modifiers That Use Duplicated Vowels or Tripled Consonants


            Rule: Use a hyphen to avoid duplicated vowels and tripled consonants for compound modifiers.

            • Example: anti-inflammatory
            • Example: bell-like


            Suspensive Hyphenation


            Rule: Use suspensive hyphenation when two hyphenated phrases share a common element.

            • Example: short- and long-term investments
            • Example: small- and medium-sized businesses
            • Example: 10- to 20-year sentence

            Inclusive Language


            Global Audience


            Rule: With a global audience in mind, avoid using any language that is offensive to any culture or heritage.

            • Correct: This Boilermaker variation features stout beer, Irish cream and Irish whiskey.
            • Incorrect: Serve Irish car bombs with your favorite salty snack foods. (This is offensive to those of Irish heritage.)


            Assumptions About Audience


            Rule: Avoid making assumptions about a reader’s sex, age, marital status, religion, sexual orientation, culture or heritage unless relevant to the text. (It's safe to assume marriage, for instance, in an article about divorce proceedings.)

            • Correct: As a parent, you are responsible for your child’s nutrient intake.
            • Incorrect: Use your maternal instinct when deciding whether or not to call the pediatrician. (Assumes the parent is a mother.)


            Generalizations


            Rule: Avoid making blanket statements and generalizations about your audience. Stick to fact-based content. 

            • Correct: According to a poll by Zappos, the average woman owns 19 pairs of shoes.
            • Incorrect: Everyone knows that all women want a closet full of shoes.


            • Correct: Visit your professor during office hours if you have concerns about your performance.
            • Incorrect: You want to make sure you talk to your professors. (You don’t know for sure what the reader wants.)

            Job Titles/Occupational Descriptions


            General Rules:

            • Job titles are not capitalized unless they are used as formal titles before a person’s name. 
            • When not used as a formal title before a name, job titles serve as occupational/job descriptions and are lowercase.

            Correct Examples: 

            • President Obama gave his second inaugural address.
            • The secretary of state heads the U.S. State Department.
            • The guest list includes actor Brad Pitt and professional chef Rachael Ray.
            • Consider working as a human resources manager.


            Incorrect Examples:  

            • The President gave his second inaugural address.
            • Secretary of state John Kerry took office after Hillary Clinton.
            • Steve Jobs retired as Apple’s Chief Executive Officer in 2011.
            • The current Pope is unlikely to retire.

            "Like" vs. "Such as"


            Rule: Use “like” to show comparisons or something that is “similar to” a given thing.

            • Example: Clementines are like tiny oranges.
            • Example: He ate like a pig. 


            Rule: Use “such as” to show examples. When such as introduces a modifier that is not essential to the meaning of the sentence, commas are required. 

            • Example: Medications such as aspirin help to relive pain.
            • Example: Take an over-the-counter pain reliever, such as aspirin.


            Rule: Do not use commas to separate modifiers or word strings that are essential to the meaning of the sentence.

            • Example: The results are used for purposes such as clarifying and condensing information.
            • Example: Words such as street, avenue, and road are abbreviated only in addresses.

              Numerals


              General Rules:

              • Spell out numbers one through nine; use figures for 10 or above.

                • Exception: Always use figures for numerals preceding units of measure; ages of people, animals, events or things; and all tabular and statistical data. Additional exceptions are discussed in the sections that follow.
              • Do not make two sets of numbers parallel by breaking the normal construction.
                • Correct: There were five boys and 11 girls.
                • Incorrect: There were 5 boys and 11 girls.


              Ages


              Rule: Always use figures for ages. When “years” or “years old” are not required within the context, the figure for ages is assumed to be years.
                • The house is 10 years old.
                • Her daughter is 17.
                • His son is 2 years old.
              Rule: Use hyphens for compound adjectives in front of nouns or used as substitutes for nouns.
                • The doctor has a 3-year-old girl (adjective before a noun).
                • The medication is approved for 2-year-olds.


              Beginning a Sentence


              Rule: Spell out numerals at the beginning of a sentence. The only exception is numerals identifying a calendar year.

                • Correct: Last semester, 898 new freshmen attended the college.
                • Correct: 2012 saw the highest amount spent on presidential elections in history.
                • Incorrect: 898 new freshmen attended the college last semester.


              Decimal Units


              Rule: Decimal units are shown with numerals and a period. Do not exceed two decimal places in text unless there is a special circumstance.
                • 15.37 cubic feet
                • 35.35 meters
                • 6.3 kilometers


              Rule: For amounts less than 1, use a numerical 0 in front of the decimal point, and keep the measurement type singular.

              • 0.75 cubic foot
              • 0.45 meter
              • 0.90 kilometer


              Degrees of Temperature


              Rule: Use figures for all temperatures except zero. For temps below zero, use a word, not the minus sign.

              • The low yesterday was minus 11.
              • Yesterday’s low was 11 below zero.
              • 8-degree temperatures
              • temperatures fell 8 degrees
              • temperatures in the 20s (no apostrophe)

               

              Rule: Temperatures never get “warmer” or “cooler”; they get higher or lower.

              • Correct: Temperatures during the day are rising.
              • Correct: Temperatures during the day are getting higher.
              • Incorrect: Temperatures are getting warmer during the day.


              Celsius and Fahrenheit

              Rule: When the scales are required, use “degrees Celsius” or "degrees Fahrenheit." 

              Rule: When the degrees and scale are clear, use “C” or "F" with a space between the figure and the C or F and no period for the abbreviation.

              • 37 degrees Celsius or 37 C
              • 78 degrees Fahrenheit or 78 F


              Dimensions


              Rule: Use figures, and spell out the unit of measurement for depth, height, length and width. 


              Rule: For adjectival forms in front of nouns, use hyphens.

              • She is 5 feet 8 inches tall.
              • The 5-foot-8-inch girl...
              • The 5-foot girl...
              • The crawl space is 16 feet long, 8 feet wide and 4 feet high.
              • The bedroom is 10 feet by 13 feet.
              • The 10-by-13 bedroom...
              • Last night 8 inches of snow fell.
              Rule: The apostrophe to notate feet and quotation mark to notate inches (5’8”) is only used in context that is very technical in nature.


              Distances


              Rule: Use numerals for all distances.

              • She runs 5 miles daily.
              • She walks a total of 20 miles every week.


              Fractions


              Amounts less than 1

              Rule: Spell out with hyphens between words.

              • one-eighth
              • one-fourth
              • two-thirds
              • seven-sixteenths


              With mixed numbers

              Rule: Use a full space between the whole number and the fraction.

              • 1 ½
              • 12 ⅞


              Monetary Units


              Cents

              Rule: Spell the word “cents” in all lowercase, and use it with figures and no dollar sign for amounts less than a dollar.

              • 7 cents
              • 89 cents

              Rule: For amounts larger than a dollar, use the decimal form and dollar sign.

              • $1.05
              • $2.12


              Dollars

              Rule: Use the dollar sign and figures unless it’s a casual reference or an amount without a figure.

              • The game cost $15.
              • Please give her a dollar.
              • Dollars saved add up over time.


              Less than $1 million

              Rule: Use figures with dollar signs and appropriate commas.

              • $6
              • $30
              • $400
              • $2,000
              • $780,000


              More than $1 million

              Rule: Use two decimal places, and omit hyphens between a figure and a word.

              • The company is worth $5.45 million.
              • The company is worth exactly $5,452,393.
              • The company proposed a $200 million budget.


              Ordinals


              Rule: Ordinals are numbers used to indicate order (first, second, 10th, 25th, etc.). 


              Rule: Spell out first through ninth. Use figures starting with 10th.


              • Example: The boy is in fourth grade.
              • Example:  Peas are the 11th item on my grocery list.


              Percent


              Rule: Percent is one word, not two.


              Rule: Use figures. For partial numbers, use decimals, not fractions.

              • 1 percent
              • 3.5 percent
              • 11 percent
              • 3 percentage points


              Rule: Use a zero in front of the decimal for percentages less than 1.

              • Profits only rose 0.8 percent over the first quarter


              Ranges


              Rule: Use “to” between the figures, or use between/and.

              • 11 to 14 percent
              • between 11 and 14 children


              Proportions


              Rule: Always use figures for proportions.

              • Use 2 parts cement to 1 part water.


              Speeds


              Rule: Always use figures for speeds.

              • The car was only moving at 10 mph.
              • winds of 10 to 15 mph
              • 10-mph wind


              Note: Aim to avoid constructions that require extensive hyphens.

              • Correct: 8-mph winds
              • Incorrect: 8-mile-per-hour winds


              Weights


              Rule: Use figures for all weights, and spell out the unit of measurement. Hyphenate when the weight is in adjectival form before the noun.

              • The can weighs 2 pounds, 8 ounces.
              • the 2-pound, 8-ounce can

              Quotation Marks

              General Rules:

              • Capitalize the first word of a direct quotation even if it’s not at the beginning of the sentence.
              • When the second part of a quote is separated by attribution, keep it lowercase unless it’s a proper noun.

              Direct Quotations


              Rule: Use quotation marks to surround the exact words of speakers or writers. 

              Rule: Offset the quotation marks with commas as needed to introduce the quote or give attribution.

              • Example: “I plan on leaving,” he answered.
              • Example: “It’s really not a big deal,” he said, “I wanted to leave early.”
              • Example: Joe whispered, “The secret is out now.”


              Partial Quotes


              Rule: When quoting only a phrase, attribution offset with commas isn’t necessary. 

              • Correct: 

                A bystander said the accident was “too horrific to even discuss.”

               

              Rule: Avoid quoting something a speaker or writer didn’t say.

              • Example Quote: 

                She said, “You cannot actually think that will work.”

              • Correctly Quoted in Text: She said they couldn’t actually “think that will work.”
              • Incorrectly Quoted in Text: She said “they couldn’t actually think that will work.” (She didn't say "they.")


              Unnecessary Fragments


              Rule: Do not put a few ordinary words in quotation marks.

              • Correct: Sarah said she would move to Canada if the presidential candidate she voted for lost.
              • Incorrect: Sarah said she would “move to Canada” if the presidential candidate she voted for lost.


              Typing Instructions


              Rule: When typing computer-related instructions, enclose any series of keystrokes within quotation marks. 

              Rule: Place any punctuation outside the quotation marks – even when it breaks the rule for periods and commas.

              • Example: Type “chkntfs c:”, and hit Enter.

              Note: When typing navigation instructions for moving around a website, troubleshooting a computer or software, or providing step-by-step instructions, omit quotations around the names of keys and tabs, but use capitalization.

              • Example: Go to the Start Menu. From there, click on Control Panel.


              Unfamiliar Words


              Rule: A word or words may be put in quotation marks when it is first introduced. Omit the quotation marks on subsequent references.

              • Example: “Kilohertz” measures broadcast frequencies.
                All subsequent references to kilohertz would be without quotation marks.


              Referring to Words as Words


              Rule: When referring to a word as a word, put the word in quotation marks.

              • Example: The Spanish word "bailar" means "to dance."
              • Example: "Dejected" is used to indicate depression.


              Surrounding Punctuation


              Rule: Periods and commas always go inside quotation marks.

              • Exception: Keystrokes for computer-related instructions


              Rule: Dashes, colons, question marks and exclamation points always go outside quotation marks unless they are part of the quoted material.


              Parentheses 



              General Rules:

              • Parentheses are generally used to show incidental information.

              • Parenthetical asides are acceptable as long as they're not too lengthy or used excessively.

              • Whether you set off information with commas, em dashes or parentheses will depend on which provides the best flow in the sentence.


              Parenthetical Fragments


              Rule: The period goes outside the closing parenthesis when the parenthetical information is not a complete sentence.

              • Example: The sun is shining (which is better than another rainy day).


              Stand-Alone Complete Sentences


              Rule: The period goes inside the closing parenthesis when the parenthetical information is an independent sentence.

              • Example: The laundry is almost all washed. (There were eight loads when she started washing it.)


              Dependent Complete Sentences


              Rule: Omit end punctuation and normal sentence capitalization when an independent sentence enclosed in parentheses is dependent on the rest of the sentence it falls within.

              • The drive is shorter (it felt much longer on the return trip) than expected.

              Prepositions


              Prepositional Verbs

              verb + preposition


              Rule: Prepositional verbs always have direct objects. Prepositional verbs cannot be separated; you cannot put the direct object between the two parts.

                • Correct: You must agree to the new guidelines.
                • Incorrect: There are new guidelines that you must agree to.


              Phrasal Verbs

              verb + adverb/preposition


              Rule: Phrasal verbs can be separated; however, to maintain formal sentence structure, change the preposition to keep the adverb/preposition as close to the verb as possible.

               

              Rule: Remove or change the preposition to avoid ending the sentence with the preposition.

                • Correct: After you finish, turn off the light.
                • Incorrect: After you finish, turn the light off.
              Note: Do this only if the meaning and style of the sentence do not change. Prepositional verbs cannot be changed in this way.

                • Example: Be sure to stick around. (Removing "around" would change the meaning.)
                • Example: You get what you pay for. (Changing the order would alter the style.)

              Pronouns


              General Rules:

              • A pronoun is a word — such as I, you, he, she, it, they, etc. — that takes the place of a previously named, or otherwise understood, noun or noun phrase (the antecedent).
              • Pronouns must have a clear antecedent to avoid confusion.
              • Avoid excessive use of pronouns when the subject, object or possessive case is well-established.


              Gendered Pronouns


              Rule: When using personal pronouns to refer back to an ambiguous person, please pick either “he” or “she,” and stick with it throughout the entire article. Do not use "he or she" or "they."

              • Correct: When working with your HR representative, make sure to write her frequently.
              • Incorrect: A new HR representative should prepare for issues he or she does not expect.

              • Incorrect: A new HR representative should prepare for issues they do not expect. 


              Possessive Pronouns and Following Nouns


              Rule: Nouns following the possessive pronoun "their" must use the appropriate singular/plural format.


              Rule: If those represented by “their” share the noun, use the singular form; otherwise, use the plural form.

              • Correct: Humans share the responsibility of caring for their planet. (All humans share a planet, so the singular form is appropriate.)
              • Incorrect: Many people in the path of the hurricane lost their home. (Unless the victims were all in the same family, it is safe to assume many “homes” were involved, not just one.)


              Pronouns Referring to Animals


              Rule: Do not apply a personal pronoun to an animal unless its sex has been established or the animal has a name.

              • Example: The cat was alarmed; it hissed. 
              • Example: Rover was alarmed; he growled.


              Pronouns With Collective Nouns


              Rule: Collective nouns are singular, so they require singular pronouns. Use its, not their.

              • Correct: The company sends its well wishes.
              • Incorrect: The company sends their well wishes.


              Pronoun/Antecedent Agreement


              Rule: To keep pronouns and antecedents in agreement, pronouns must match their antecedents in number. As a general rule, singular antecedents take singular pronouns, and plural antecedents take plural pronouns.

              • Correct: The seats for the hockey game are expensive because they're so close to the ice.
              • Incorrect: The seats for the hockey game are expensive because it's so close to the ice. 


              Pronouns and Point of View


              The three main points of view are first person, second person and third person.

              • First person – Never use first person unless it is within a direct quotation or is specifically required for a business website. 
                • I, me, we, our and us
              • Second person – Second person is permissible in more informal pieces of content where directly addressing readers is necessary.
                • You
              • Third person – Third person is the preferred point of view. It helps keep information more neutral and keeps writing more professional.
                • She, he, it and they

              Semicolons 


              General Rules:

              • Semicolons are used to create a separation of thought or information. The separation is greater than with a comma but less than with a period.
              • Keep the use of semicolons to a minimum.
              • Semicolons are one of the exceptions to placement with quotation marks. Place semicolons outside quotation marks.


              Between Independent Clauses


              Rule: Semicolons link two related independent clauses when a coordinating conjunction is not used. The second independent clause is not capitalized unless it starts with a proper noun.

              • Example: Her gift was supposed to arrive last Friday; it arrived this Monday.


              Exception: Even with a coordinating conjunction, use a semicolon to separate independent clauses that have extensive internal punctuation. The best practice, however, is to break the two independent clauses into two sentences.

              • Example: The dancers took one final bow, hurried off the stage in a flurry of movement, and rushed back to their dressing rooms; but even with their quick retreat, they were unlikely to make it on time for the beginning of the party.


              Followed by a Number


              Rule: When a number immediately follows a semicolon, use figures if the numeral rule calls for them. Unlike with sentences, it’s okay to start the second independent clause with a number within a sentence containing a semicolon.

              • Example: Most of the dancers were late; 30 out of 35 of them arrived at least 10 minutes late.


              In a Series


              Rule: Use semicolons to clarify a series only when absolutely necessary. When the elements in a series are very long or when elements contain other material that must be offset by commas, use semicolons in place of commas.

              • Example: She is survived by a daughter, Jane Doe, of New York City; two sons, John Doe, of Flint, Mich., and Joe Does, of Boston; and a brother, Ken, of Madison, Wis.


              Exception: Reconstructing the sentence when possible to minimize the punctuation is always the best choice.

              Source References

              Rule: Do not direct a reader to an outside source/website to learn more about a topic. Include all necessary information to cover your content from beginning to end within the content itself. 

              Correct Examples:

              • According to Cancer.org, over 90 percent of adults are affected each year. 
              • Ask your doctor before starting any type of weight-loss or exercise regimen. 
                In the case of precautionary or preventative measures, it is acceptable to direct the reader to ensure the information is applicable.
              • W3Schools provides comprehensive tutorials for beginners in Web design.
              • Monster is a great avenue to find resources for job offerings.

              Incorrect Examples:

              • Visit Cancer.org for more information on how adults are affected each year.
              • Practice online with tutorials from W3Schools.com.
              • Check out Monster.com and careerbuilder.com for job listings in your area.


              Rule: If you use a website as a reference point, use the primary domain name (e.g. Indeed.com or CrowdSource.com) and not the entire URL (e.g. http://www.indeed.com/marketing-jobs).

              Spacing


              Sentence Spacing


              Rule: Use a single space between sentences.


              Paragraph Spacing


              Rule: Use paragraph breaks (hit "Enter" twice) to split up long paragraphs.


              Split Infinitives


              An infinitive verb is a verb that is preceded by “to” in its root form, such as “to help” or “to swim.” A split infinitive is created when an adverb is placed in the middle of the infinitive (e.g., “to barely help”).


              Rule: Avoid creating a split infinitive – move the adverb to the end of the complete infinitive.

                • Correct: She was told to exit quickly.
                • Correct: The company was expected to evacuate hastily.
                • Incorrect: She was told to quickly exit.
                • Incorrect: The company was told to hastily evacuate.

              Subject/Verb Agreement

              General Rules:

              • Singular subjects require singular verbs; plural subjects require plural verbs.
              • Don’t be misled when a phrase comes between the subject and the verb. The verb must agree with the subject of the sentence, not the noun or noun phrase that comes between the subject and the verb.
              • Singular verbs often end in s (dances, flies, walks).
              • Plural verbs often end without an s (dance, fly, walk).

              Collective Nouns


              Rule: Collective nouns are singular. They require singular verbs.
                • Correct: The company adds additional employees around Christmas.
                • Incorrect: The company add additional employees around Christmas.

              Compound Subjects Connected With "and"


              Rule: When two or more singular subjects (nouns or pronouns) are connected with “and,” use a plural verb.
                • Correct: The mayor and his wife are on the way.
                • Incorrect: The governor and his daughter is on the way.

              Compound Subjects Connected With "or"


              Rule: When two or more singular subjects (nouns or pronouns) are connected with “or,” use a singular verb.
                • Correct: The company representative or the CEO is attending.
                • Incorrect: The manager or the supervisor are attending.

              Terminology


              General Rules:

              • Language continually changes and evolves. With it, terminology and specific spellings and meanings develop for particular words, jargon and new technology.
              • For spellings and rules related to specific terminology usage not outlined in this guide, refer to the following:
                • First to the official AP Stylebook
                • Second to Webster’s New World College Dictionary, Fourth Edition.

              Computer File Extensions


              Rule: File extensions are considered technical jargon in most cases and are easily avoided by rewriting the sentence. When writing about file formats, though, it is often essential to include the extension.


              Rule: When a file extension is essential, put the extension in quotation marks, and give a brief explanation.

              • Example: Installation requires you to download an “.exe” file, a common file type for launching programs.


              Rule: When a file extension is being discussed more at length, acronyms are acceptable in almost every instance where you are giving instructions on handling the specific file type.

              • Example: JPG or JPEG files are short for Joint Photographic Experts Group, one of two main types of image compression mechanisms on the Web.
              • Example: JPEG files do not allow you to save the layers within an image; they compress the layers into a simpler file format.


              Computer-Related Instructions


              Rule: When typing computer-related instructions, enclose any series of keystrokes within quotation marks. 

              Rule: Place any punctuation outside the quotation marks – even when it breaks the rule for periods and commas.

              • Type “chkntfs c:”, and hit Enter.


              Note: When typing navigation instructions for moving around a website, troubleshooting a computer or software or providing step-by-step instructions, omit quotations around the names of keys and tabs, but use capitalization.

              • Go to the Start Menu. From there, click on Control Panel.


              Computer and Technical Terms

              The following list outlines common terms focusing on computers and technology. Use these preferred spelling and capitalization in AP that’s provided below.

              • Ajax, not AJAX
              • bit, an abbreviation for binary digits and acceptable in all references
              • byte, a computer word made up of bits, or binary numbers
              • cellphone, not cell phone
              • click-through rate
              • email, not e-mail
              • gigabyte, kilobyte
              • Google
              • Google Plus, not Google+
              • JavaScript
              • Java
              • Internet
              • URL
              • Web
              • Web pages
              • website

              Internet and Social Media Terms

              The following list of terms contains the preferred spelling and capitalization for terms related to social media.

              • aggregator
              • API
              • app (application on first reference preferred)
              • avatar
              • blog
              • Bluetooth
              • check in
              • click-thrus
              • cloud
              • crowdsourcing
              • curate
              • direct message
              • download
              • e-book
              • e-reader
              • emoticon
              • end user
              • Facebook
              • feed
              • Foursquare
              • friend, follow, like
              • geolocation
              • geotagging
              • Google Plus, not Google+
              • Google, Googling, Googled
              • handle
              • hashtag
              • IM
              • Internet
              • Internet TV
              • iPad
              • iPhone
              • keywords
              • link shortener
              • LinkedIn
              • live-blog
              • mashup
              • mention
              • metadata
              • microsite
              • modified tweet
              • Myspace
              • reply
              • retweet
              • RSS
              • scraping, mirroring
              • search engine optimization, not SEO
              • smartphone
              • social media
              • social media optimization
              • social networks
              • status
              • streaming
              • subscribe
              • tablet
              • tag
              • text messaging, instant messaging
              • trending
              • Tumblr
              • Twitter
              • unfollow
              • unfriend
              • user interface
              • VoIP
              • WAP
              • website, Web, Web page
              • widget
              • Wi-Fi
              • wiki
              • Wikipedia
              • YouTube

              "That" vs. "Which"


              Rule: WHICH is used with a comma to introduce a non-essential clause (can be left out without changing the meaning of a sentence).

              • Correct:  Brush your teeth with toothpaste containing abrasives, which constitute about 50 percent of typical toothpaste.
              • Incorrect: Brush your teeth with toothpaste containing abrasives that constitute about 50 percent of typical toothpaste.


              Rule: THAT is used without a comma to introduce an essential clause (one that is essential to the meaning of a sentence).

              • Correct:  Dogs that are hypoallergenic tend to shed and affect allergy sufferers less.
              • Incorrect: Dogs, which are hypoallergenic, tend to shed and affect allergy sufferers less.

              Rule: THAT is used as a conjunction to introduce a dependent clause when a sentence sounds or looks awkward without it.
              • Example: The woman said Tuesday that she had left her purse at home.

              Rule: After some verbs, THAT is usually required:
              • assert
              • contend
              • declare
              • estimate
              • make clear
              • point out
              • propose
              • state

              Verb Tense

              Rule: Keep your writing in present tense; avoid using instances of "will," "you'll" and "won't." Future tense is not acceptable.

              Exception: You may use past tense when it applies to a historical event or deceased person. If a brief mention of a historical event is needed, then it can be incorporated with a present tense sentence; however, if a full section (or article) needs to be dedicated to a past event, then just make sure that the tense is consistent throughout the section or article. 


              • Correct: The Horton Hospital, which was founded in 1856, is the premier facility for treatment of despondent Whos.
              • Incorrect: The Horton Hospital for Despondent Whos was founded in 1856.


              Time References


              General Rules:

              • Use a.m. and p.m. for time listings whenever possible.
              • In general, spell out the number of hours, minutes, days, years, etc. when less than 10.
              • Use official names for time periods when it’s applicable.

              Hours, Minutes, Seconds; Days, Months, Years


              Rule: Spell out numbers less than 10 when preceding hours, minutes, seconds, days, months, years, etc.

              • Example: He worked for eight hours.
              • Example: The referee announced a two-minute warning.
              • Example: The famine lasted five years.
              • Example: He held his breath for 11 seconds.


              Historical Periods of Time


              Widely recognized epochs
              Rule: Anthropology, archaeology, geology and history all speak of historical periods of time with official names. Capitalize these as proper nouns.
              • Example: the Bronze Age
              • Example: the Dark Ages
              • Example: the Middle Ages

              Widely recognized periods and events
              Rule: Capitalize those with official names.
              • Example: the Boston Tea Party
              • Example: the Great Depression
              • Example: Prohibition

              General time period descriptions
              Rule: Capitalize proper nouns and proper adjectives only in descriptions of general periods.
              • Example: classical Rome
              • Example: the Victorian era

              Century
              Rule: Use ordinal numbers for 10 and above; spell out numerals for nine and below. Use lowercase letters.
              • Example: the sixth century
              • Example: the 19th century
              • Example: mid-19th century

                Note: Use the official AP Stylebook for capitalization for historical periods of time not found here, or use Webster’s New World College Dictionary, Fourth Edition as a reference. If Webster’s uses lowercase for the sense in which the word is used, then use lowercase.

                Time of Day


                Rule: Use figures for all times of day except noon and midnight, and separate hours from minutes with a colon. Use periods for a.m. and p.m. abbreviations.
                • Example: 10 a.m.
                • Example: 3 p.m.
                • Example: 4:30 p.m.

                Midnight, noon

                Rule: Use midnight and noon, not 12 a.m. and 12 p.m.

                • Correct: The birthday party starts at noon and ends at midnight.
                • Incorrect: The party starts at 12 p.m. and ends at 12 a.m.

                Time spans
                Rule: If both times are in either the a.m. or p.m., use a hyphen between the figures, and include the abbreviation only once. If one time is a.m. and the other is p.m., use “to” between the times while using the abbreviations for each.
                • Example: 2-5 p.m.
                • Example: 8 a.m. to 4 p.m.

                Redundancies
                Rule: Omit “morning” and “tonight” when using a.m. and p.m.
                • Correct: 8 a.m.
                • Correct: 8 p.m.
                • Correct: 8 a.m. Tuesday
                • Incorrect: 8 a.m. this morning
                • Incorrect: 8 p.m. tonight
                • Incorrect: 8 a.m. Tuesday morning

                Titles

                Works that receive title case and quotations:
                • book titles
                • computer game titles
                • movie titles
                • opera titles
                • play titles
                • poem titles
                • album and song titles
                • radio and television programs titles
                • titles of lectures
                • titles of works of art

                Rule: Use quotations around all works except the Bible and books used as a catalog of reference material (almanacs, directories, dictionaries, handbooks and similar publications).
                • the “CBS Evening News”
                • “Brave New World”
                • “Gone With the Wind”
                • “Mona Lisa”
                • “The Rise and Fall of the Third Reich”
                • Encylopaedia Britannica

                Software Titles


                Rule: Capitalize using the rules for composition titles, but do not use quotations around software titles.

                • Windows
                • Microsoft Office
                • WordPerfect


                Smartphone and Game App Titles


                Rule: Regular, non-gaming apps are not put in quotation marks, but they are capitalized according to the rules for composition titles. The word “application” is not capitalized.

                • Netflix app


                Rule: Gaming apps are put into quotation marks and capitalized like composition titles.

                • “Angry Birds”


                Websites and App (Non-Game) Titles


                Rule: The names of most websites and apps (that are not game apps) are capitalized without quotation marks.

                • Facebook
                • Pinterest
                • Kindle app


                Exception: Computer game apps require quotation marks.

                • “FarmVille”
                • “Mafia Wars”

                "Who" vs. "Whom"


                General Rules:

                • If you can replace the pronoun with “he,” the correct choice is “who.” If using “he” is awkward, “whom” is the correct choice. Do the same trick using “they” for plural constructions.
                • When the preposition “to” precedes the pronoun, “whom” is the correct choice.

                Who


                Rule: Use this pronoun when referring to humans and animals with a name. It’s always the subject of a sentence, clause or phrase and never the object.
                • The boy who fell during recess appears to be unharmed.
                • Who is knocking on the door?

                Rule: Offsetting commas are used for nonessential clauses starting with "who" and omitted for essential clauses.

                • Her mother, who is also a professor of law, has law licenses in three states.


                Whom


                Rule: Use this pronoun when someone is the object of a preposition or verb.

                • The doctor to whom she was referred specialized in rare diseases.
                • Whom do you wish to ask?