Filler Content 


Rule: Writer must provide content that is valuable to the reader. 

  • Correct: A majority of competitive swimmers use Swedish goggles, which are notable for the lack of seal or gasket around the cup of the eye.
  • Incorrect: Swimming goggles, which are used to protect your eyes from water, are used by a majority of competitive swimmers.


  • Correct: Thoroughly clean the affected area prior to applying the ointment.
  • Incorrect: It is necessary not only to clean but to thoroughly clean the affected area prior to applying the ointment.


Common filler flags:

  1. Content that is already covered
  2. Content that does not add value to the focus of the task
  3. Content that contains obvious information


Fluff Content


Rule: Avoid using unnecessary and subjective adjectives to pad word counts. If it does not add value or information to the sentence, remove it.

  • Correct: ‘Silk Painting and Batik’ (Project Book) is an excellent resource for learning how to use wax and paint to create inspired decorative items for your home.
  • Incorrect: This is a great book by a talented author. It gives you dramatically clearer insight into the art of using wax and paint to create gorgeous and inspired decorative items for your home.