Rule: Do not direct a reader to an outside source/website to learn more about a topic. Include all necessary information to cover your content from beginning to end within the content itself.
Correct Examples:
-
According to Cancer.org, over 90 percent of adults are affected each year.
-
Ask your doctor before starting any type of weight-loss or exercise regimen.
In the case of precautionary or preventative measures, it is acceptable to direct the reader to ensure the information is applicable. -
W3Schools provides comprehensive tutorials for beginners in Web design.
-
Monster is a great avenue to find resources for job offerings.
Incorrect Examples:
-
Visit Cancer.org for more information on how adults are affected each year.
-
Practice online with tutorials from W3Schools.com.
-
Check out Monster.com and careerbuilder.com for job listings in your area.
Rule: If you use a website as a reference point, use the primary domain name (e.g. Indeed.com or CrowdSource.com) and not the entire URL (e.g. http://www.indeed.com/marketing-jobs).